Influencer marketing for startups is the Ultimate growth hack

Tasked with driving inbound leads and conversions for your startup? Influencer marketing should be on the top of your marketing tactics to test in 2017 for 3 reasons: Provides access to a LARGE and ENGAGED audience “Organic” content is more effective than paid advertising (to the tune of 9x) Enables you to quickly scale content creation What Is Growth-Hacking anyways? If you’re reading this, I imagine you already have a good idea of what a Growth Hacker does so I’ll keep it short.

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Definitive Guide to Getting Started with Influencer Marketing (How to Build a Program)

Influencer marketing is all the rage these days. It’s a robust and inexpensive way for businesses to market themselves. It’s low cost and high ROI make it attractive to small businesses and startups. An influencer showcases your brand to a niche audience, a group of potential customers and brand advocates. But what they really do is humanize your brand. People engage with humans, not brands. Humans are drawn to emotions and compelling stories - the ones influencers tell.

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10 Tactics to Use for Influencer Outreach in 2016

Great news! You’ve found an influencer in your niche, a thought-leader with an engaged audience. Now what’s next? How can you get an influencer to open and respond to your first email? How can you maintain a conversation with them? How can you get an influencer to collaborate with you, potentially even promote your product? You have already done the research and know there is great alignment, now there are a few concrete actions you can take towards building an ongoing relationship.

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How to maximize ROI of Influencer Marketing campaigns

Influencer marketing is a huge opportunity for brands to gain access to word-of-mouth at scale through profiles that consumers already seek out content from and respect. The new era of the social media influencer unlocks a ton of potential. It effectively is a new channel for brands to reach consumers via an organic approach. The challenge is that influencer marketing is still new and largely uncharted territory. Many brands are waiting, yet risk missing out on the opportunity being captured by marketers who are leveraging this new channel.

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4 Ways Content Curation Tools Improve Content Marketing

Some executives, marketers, and entrepreneurs enter content marketing with the mindset that creating and distributing 100% of the content their brands publish is a winning formula. But this can’t be farther from the truth. Leveraging content curation tools can help position a brand as a thought leader, drive customer engagement, and increase inbound traffic. Not to mention increasing your chance of success. Attempt to execute a content marketing solely on created content and either hire a large team or quickly find yourself backed into a corner Content curation can take many forms but is most effective when: Curated content supports your overall content marketing strategy (don’t share something you wouldn’t be proud of publishing yourself) You add value to what you are curating (tip: provide your perspective around a piece or collection of content) It is part (common rule of thumb is ~50%) of your overall content strategy – original content is still important Publishing tools and content curation tools are used to drive process and reduce workload Remember that when curating – always give credit where credit is due, do not post articles in their entirety, do provide snippets and link back to the original source.

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30 content marketing tips for growth hackers, startups, and scrappy content teams

Call it what you want – bootstrapping, scrappy content marketing, or growth hacking. Content marketing traction requires some creativity, and lots of effort and persistence. This list of 30 content marketing tips is built from lessons learned, helpful tools and resources, and other observations from content marketing influencers across the web. I’ve organized the content marketing tips based on how we approach the content marketing process: Strategy: What’s the overall objective and plan?

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Want to play a game? How Lumanu used gamification to drive 200% increase in inbound marketing leads

Games are fun! It should be no surprise that gamification has made its way into the enterprise, driving results when used for B2C marketing tactics over the last few years. That said, within the B2B community, gamification is still mostly a new concept. Traditionally, most B2B gamification implementations are focused on sales enablement. We decided to test gamification to drive inbound marketing leads. Lumanu is heavily reliant on inbound marketing, so we decided to give gamification a shot to see (a) if gamification would work for a small organization and (b) if it would it drive a noticeable increase to our inbound marketing leads.

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4 ways to create better content across the customer journey

Think about content that has inspired you to take action – did it focus on an “experience/ desired feeling/story” or a “brand/product” (I’m guessing the former)? Now think about informative content you have read when making a purchase decision – was it “authentic/ objective/ written by someone you trusted” or was it trying to “sell you something”? Great content is not created by accident, it is designed to resonate with you (the customer), when you are at a specific point in your customer journey.

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Google Analytics tips to measure content marketing performance

When Lumanu started running content marketing and inbound marketing tests, we found Google Analytics very powerful yet incredibly confusing to set up. We started using Google Analytics to monitor the basics: website traffic, conversions (account signups), and usage within our web app. We wanted to measure our marketing activities at a much more granular level The first thing we did was clearly defining what success was and the metrics we needed to track, including all the steps of our inbound funnel (from landing on our site, creating an account, and using our web app).

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Content marketing REQUIRES revisiting brand standards

When you apply your ‘web 1.0’ brand standards to fresh content (not your homepage or sales collateral, but content that really engages your audience), you risk losing authenticity and missing opportunities to connect with your audience. With content and social sharing’s explosive growth, we still see brands trying to apply rigid brand standards across all forms of communication. This approach slows down the communication cycle, dilutes your content, and frustrates the heck out of your content team.

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